Back in October, I published a post to the blog titled Publicizing our publicity for the Bridge Square planning process.
The idea is that by publicly documenting what’s we’re doing to get the word out, we can A) get suggestions on what else we should be doing to promote the project; and B) point to our efforts if and when the day comes that someone says, “How come I didn’t know about this planning process?”
We’ve continued to use the publicity channels listed in that post and added a few more. Here’s a rundown:
- PROJECT BLOG & RSS FEED
We first post all project-related news and updates here on the Concepts for a Future Bridge Square blog which automatically updates the RSS feed that anyone can subscribe to. Northfield.org automatically updates its blogosphere feed page using our RSS feed (most recent blog posts listed here) and Locally Grown Northfield embeds the project’s RSS feed at the top of its right sidebar.
All Bridge Square blog posts get posted to the Northfield Engagement Twitter feed and then retweeted by the City of Northfield’s Public Works department Twitter feed.
- WEBSITE & FACEBOOK
The City of Northfield’s Public Works department posts Bridge Square announcements on the City’s website and on the Public Works Department Facebook page.
The City of Northfield’s Public Works department updates subscribers to its Notify Me service for both email and text message alerts for the project. It then emails Bridge Square announcements to a list of over 60 individuals/stakeholders.
- LOCAL MEDIA
Updates are posted via comments to blog posts about Bridge Square on 1) Locally Grown Northfield (here); 2) Northfield.org (here); and 3) Northfield News (here). Locally Grown Northfield also posts updates to its Facebook page.
If you’ve got other suggestions on what we should be doing to publicize this project, attach a comment.